How Crobox cut admin time for performance reviews by 30%

The challenge

As Crobox grew, their performance review process started to show clear signs of strain.

Reviews were managed through a combination of Google Forms and Google Sheets, with every cycle requiring a full manual reset: creating new forms, sharing them individually, tracking responses, exporting data, and consolidating feedback afterward.

What worked for a very small team quickly became fragile. As the team scaled, it became harder to:

• Maintain visibility over who had completed what
• Ensure consistency across feedback
• Avoid errors or gaps when consolidating responses

More importantly, there was a real risk that performance reviews would start to feel rushed, unstructured, or like a checkbox exercise, undermining their credibility and value.

A disproportionate amount of time was being spent on administration and coordination, leaving far less space for preparation, reflection, and meaningful performance conversations.

Before Everday: when effort outweighed impact

Running a full review cycle meant:

• Creating and configuring multiple forms
• Managing deadlines and reminders manually
• Following up with employees and managers
• Exporting responses and stitching data together
• Turning raw input into something usable for managers and leadership

The biggest friction points were visibility and ownership. It was difficult to know where everyone was in the process and whether feedback was complete or actionable.
After each cycle, feedback lived in folders and spreadsheets with little continuity. Insights stayed static instead of feeding into ongoing development, making each review cycle feel disconnected from the last.
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Eventually, the operational effort started to outweigh the value of the review itself, a clear signal that the process wouldn’t scale with the team.

The Everday pilot

Crobox ran a pilot review cycle using Everday to test a more structured and scalable approach.
From the start, the experience felt calm, structured, and well thought out. Friction was removed without adding unnecessary complexity. The team’s first reaction was immediate:

• The flow was intuitive and easy to follow
• Expectations were clear, without constant guidance
• Everything lived in one place, with a step-by-step structure

A clear turning point came when Crobox could track progress in real time and access feedback without jumping between tools, something that simply wasn’t possible before.

As Cansu Kurklu, their People Manager put it:

“Everday provides a structured, human-centered way to run performance reviews without the usual operational overhead.”

Measurable impact

⏱ Time & efficiency

Before Everday, managing a full review cycle took several days of work spread across the cycle, largely spent on setup, follow-ups, tracking, and consolidating feedback.
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With Everday, that effort was significantly reduced.

• ~30–40% reduction in administrative time
• Centralized setup and tracking
• Fewer manual handoffs and follow-ups

✅ Execution & completion

While the overall timeline of the review cycle remained similar, the execution improved substantially:

• Fewer reminders needed
• Less uncertainty about completion status
• A more predictable, controlled process‍

The cycle moved faster in practice, with noticeably less friction throughout.

🤝 Quality & trust

Everday also changed the nature of the feedback itself:

• Feedback became more structured and comparable
• Responses were more actionable across the team
• Employees felt more comfortable sharing honest input

The clarity and thoughtful design of the process increased trust and openness, improving the overall quality of conversations.

💡 Leadership focus

Managers and leadership were able to engage more deeply with outcomes instead of spending time interpreting messy data.

The focus shifted from “What does this mean?” to “What do we do next?”

Business impact (soft ROI)

Beyond efficiency gains, Everday created a meaningful shift in how time and energy were spent.
Instead of focusing on coordination and problem-solving, Crobox’s People team could:

• Prepare more thoughtfully for performance conversations
• Better support managers
• Spend time planning next steps after the review

That shift made the entire process feel more valuable and far less draining, for both the People team and everyone involved.

Looking ahead

After one cycle, the decision to move beyond the pilot was clear. The benefits, time saved, clarity gained, and better conversations, were already tangible.

Looking forward, Crobox is excited to unlock:

• More continuous feedback
• Clearer growth paths for employees
• Stronger alignment between individual development and company goals

Everday provides a scalable foundation for performance management, while preserving trust, transparency, and human connection as the team grows.

When asked whether they would recommend Everday to another startup at a similar stage, the answer was simple:

“Completelly! Especially for growing teams that need structure and consistency, without adding unnecessary complexity.” - Cansu Kurklu

Curious what that could look like for your team?

Explore how Everday Pulse helps you run faster, smarter, and more human performance reviews.